Abstract

There has never been any profession that has received so much criticism than advertising. There is generally, feelings and attitudes among the average consumers who always accuse advertising of making exaggerated claims about products. The assumption is that since advertising has the duty to portray a given product in the most favourable light, it can only do so by speaking in superlative terms. Using the survey research design and the questionnaire as instrument of data collection, this work investigated the perception of viewers of Super Story television drama on the obtrusiveness of advertisements that are a major feature of the programme. The data generated were presented in tables using simple percentage. The study reached the conclusion that adverts in the programme be moderated to accommodate the interest of the audience.