Introduction

Silverbird television was established in 1980 by Ben Murray-Bruce (Chairman) and his major aim was to provide family entertainment and relaxation. The first major breakthrough by the firm in media and entertainment was in 1997 (silverbird Group, 2008) when transformations where made to the existing style of radio broadcast in Nigeria with the introduction of Rhythm Fm. This invention did not change the existing regulations binding media houses at that time but brought a mixture of entertainment and style in television broadcast.

They created a multi-media platform with the intention to first win Nigeria’s media and entertainment industry and expand operations throughout Africa. The idea of Silverbird is based on knowing “what people want” (Ben, 2008) and the constant quest of satisfying and exceeding that need is the key to their success thus far. They have embraced the ideology that “the customer is always right” in their dealings.